# How to prepare your store's seasonal campaign with AI > Guide to preparing sales and seasonal campaigns with AI: a six-week calendar, creatives with Creatify, copy with Jasper and support ready with Tidio. - Canonical: https://serchai.com/en/guides/ai-seasonal-campaigns/ - Site: Serchai (https://serchai.com) — AI tools comparator - Language: en - Updated: 2026-07-25 --- ## Tools you will use - [Creatify](https://serchai.com/en/reviews/creatify/) — Video ads with AI actors generated from your product link. - [Jasper](https://serchai.com/en/reviews/jasper/) — Marketing copy with your brand voice applied to everything it generates. - [Tidio](https://serchai.com/en/reviews/tidio/) — AI chat that resolves your store's repeat questions without a human agent. ## The steps, in short 1. **Decide what you sell six weeks out** — Choose the products and the offer on margin criteria before producing a single piece. 2. **Produce every creative in advance** — Generate ads, images and copy in one work block so you never improvise mid-campaign. 3. **Prepare customer service for the peak** — Update delivery times, policies and automatic replies before the volume arrives. 4. **Execute on a calendar and review daily** — Publish to plan and adjust only what the metrics demand, without rebuilding the campaign on the fly. > **TLDR:** Seasonal campaigns are lost through lack of preparation, not lack of discount. Six weeks out you decide the offer, four weeks out you produce every creative with Creatify and copy with Jasper, two weeks out you prepare customer service in Tidio for the peak. During the campaign you only execute and adjust, because producing in peak season is how small stores break. This guide is for stores living on sharp peaks: sales, holiday season, back to school, discount days. The problem is not having an offer, it is reaching the date with all the material ready and the operation prepared for the volume. The principle that orders the calendar: in campaign you do not produce, you execute. Everything that can be done earlier gets done earlier. ## 1. Decide what you sell six weeks out The first decision is not marketing, it is margin. Choose which products enter the campaign by looking at three things: how much margin each one can absorb, which you have enough stock of, and which acts as a hook to sell the rest of the catalog. The classic mistake is discounting what does not sell. If a product does not sell at full price, at 20% off it still does not sell and you have burned margin on top. Discounts work on what people already want. Also define the limits: how far the offer goes, what happens if stock runs out and what you will not discount under any circumstances. Writing it beforehand prevents the rushed decisions of day two, which are the ones that eat the profit. ## 2. Produce every creative in advance Four weeks out the production block begins, and the key is doing it all at once. [Creatify](https://serchai.com/en/reviews/creatify/) generates video ads from each campaign product's link, with hook variants to test. From $39 a month, with a ten-credit free plan to evaluate. The method is in the [product video ads](https://serchai.com/en/guides/ai-product-video-ads/) guide. For copy (announcement emails, campaign sequence, banners, social), [Jasper](https://serchai.com/en/reviews/jasper/) holds tone across the whole package if several people work on it, from $59 a month with a seven-day trial. If you write alone, an aggregator covers the case for far less. Produce more than you think you need: at least two creatives per campaign product and a complete email sequence. In campaign there is no time to generate, and running out of material halfway is what forces you to repeat the same ad until it burns. ## 3. Prepare customer service for the peak Two weeks out comes the part almost nobody prepares and that decides the campaign's reputation. Update the pages about to take the hit: real delivery times during the campaign (which are not the usual ones), the returns policy on discounted items, and the order-by date if it is a holiday campaign. With those pages updated, [Tidio](https://serchai.com/en/reviews/tidio/) can answer the flood of repeat queries by reading your documentation, with a free plan and paid from about $24 a month. The important warning is economic: it bills by conversations and campaign volume spikes, so adjust the plan before the invoice does. The full setup is in the [AI customer service](https://serchai.com/en/guides/ai-customer-service/) guide. Also review the automatic messages you already had: a post-purchase email promising delivery in forty-eight hours during your busiest week is a promise you will break. ## 4. Execute on a calendar and review daily With material ready, the campaign is a calendar: what publishes each day, on which channel and with which piece. Writing it beforehand prevents late-night decisions and lets someone else execute if you cannot. During the campaign, the daily review looks at three things and only three: stock on discounted products, creative performance so you can retire what does not convert, and the customer service queue. Everything else can wait until it closes. When it ends, spend an hour noting what worked, what sold out early and which new questions appeared. That document is what makes the next campaign cost half the work. Every task in the sector lives in [AI for e-commerce](https://serchai.com/en/ai-for/ecommerce/). ## Common mistakes Producing creatives during the campaign. That is when you have least time and make worst decisions. The production block goes four weeks out. Discounting what does not sell. It burns margin without moving units. Discounts accelerate the purchase of what is already wanted, they do not create desire where none exists. Not updating delivery times. Promising your usual windows during your busiest week generates incidents, complaints and bad reviews that outlive the campaign. Improvising the ending. When and how the offer ends must be decided from the start, or you will extend it by inertia and teach your audience to always wait for the discount. ## Frequently asked questions ### How far in advance should I start? Six weeks for a serious campaign: two to decide offer and stock, two to produce all the material and two to prepare operations and support. For small campaigns, three weeks with the phases compressed. ### How much do this pipeline's tools cost? Creatify from $39 a month, Tidio from about $24, and copywriting from $8 with an aggregator or $59 with Jasper. They are all monthly with no lock-in, so a store with two campaigns a year can subscribe only for those months. ### How many creatives do I need? At least two per campaign product, with different hooks. The real number depends on your traffic budget: the more you spend, the faster they burn and the more replacements you need. ### Is a campaign worth it if my margin is thin? Then the campaign should not be about price. Free shipping, an included extra or early access move sales without touching price, and on thin margins they usually work far better than a discount.